DisneyFrozenDolls
Consumer Products

Frozen goods help thaw tensions at Jakks Pacific

Disney licensed products - particularly of the Frozen kind - helped give California-based toymaker Jakks Pacific a 5.7% sales boost during its first quarter, despite the company sustaining overall losses of US$16.3 million.
April 23, 2014

Disney licensed products – particularly the Frozen kind – helped drive a 5.7% sales boost for California-based toyco Jakks Pacific’s first quarter, despite the company sustaining overall losses of US$16.3 million.

Jakks’ losses have, however, narrowed from the US$27.6 million loss incurred during the first quarter of 2013.

Overall, sales were up to US$82.5 million for the period.

Jakks currently holds the license for Frozen baby and toddler dolls, costumes and toys – all of which are in high demand, with Frozen sitting as Disney’s top-grossing animated film of all time.

Disney Pirate Fairies dolls and dress-up products, as well as preschool foot-to-floor ride-ons and wagons,  also contributed to the sales uptick.

The company is anticipating the momentum to continue into the fall, which will mark the launch of more licensed products such as new large-scale figures based on Teenage Mutant Ninja Turtles (Nickelodeon), Godzilla (Warner Bros.) and Star Wars Rebels (Marvel/Disney).

The coming year will also bring the expansion of Jakks’ proprietary DreamPlay apps and toy products.

The Q1 results follow a 2013 marred by a changing toy landscape that led to a company-wide restructuring.

The early 2014 sales gains were closely linked to a spike in demand for girl-skewing brands, just like its competitor Hasbro.

 

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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