Garfield
Consumer Products

Garfield gets Wicked Cool Toys as master toy licensee

A new line of Garfield figures, plush, vehicles and seasonal products are heading to market courtesy of the brand's newly appointed master toy licensee, Pennsylvania-based Wicked Cool Toys.
April 22, 2014

A new line of Garfield figures, plush, vehicles and seasonal products are heading to market courtesy of the brand’s newly appointed master toy licensee, Pennsylvania-based Wicked Cool Toys.

Following a deal brokered by Bulldog Licensing, which represents the brand in the US, Wicked Cool Toys now holds the worldwide rights to develop and market products based on the corpulent cat created by cartoonist Jim Davis in 1978.

Thirty-six years later, the comic strip is still syndicated in 80 countries every day and is read by more than 200 million people.

Currently, Garfield’s licensing program spans 111 countries, 24 agents, 400 licensees and 5,000 products.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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