AmazingSpiderMan2
Consumer Products

Kellogg’s milks Amazing Spider-Man 2 appeal with new tie-in app

Kellogg's - along with its signature brands like Pringles and Frosted Flakes - is jumping on the Spider-Man marketing train with the release of an Amazing Spider-Man 2 integrated app as well as a new partnership with Sony for a sweepstakes program.
April 21, 2014

Kellogg’s – along with its signature brands like Pringles and Frosted Flakes – is jumping on the Spider-Man marketing train with the release of an Amazing Spider-Man 2 integrated app as well as a new partnership with Sony for a sweepstakes program.

After downloading the game app, players can unlock scenes by snapping a picture of the phone icon on specially marked Kellogg’s packages.  Each Kellogg’s brand unlocks one of three different gaming scenes. For example, cereals and Pop-Tarts will unlock a cityscape scene, and Pringles products reveal a battle at Oscorp Industries. Once all three scenes have been unlocked, a Spider-Man photo overlay will appear and consumers can take photos in the Spider-Man suit.

Consumers will also be able to earn prizes when collecting Kellogg’s Family Rewards   (KFR) codes from specially marked packages of Pop-Tarts and Kellogg’s cereals such as Krave, Frosted Mini-Wheats, Frosted Flakes, Apple Jacks and Froot Loops. Consumers can redeem three codes for concession cash or six codes for free movie tickets valued at US$12 each.

The Sony sweepstakes offers fans more than 1,000 prizes, including a grand prize trip for two to New York City. To enter, consumers can collect and redeem KFR codes from an array of Kellogg’s snack products.

Marvel’s The Amazing Spider-Man 2 is set to hit theaters on May 2.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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