Licensing exec Eric Belloso González is joining Spain-based Planeta Junior as DreamWorks brands director. His appointment is timed with last month’s multi-year TV output deal between Planeta Junior and DreamWorks Animation for Italy, Spain, Portugal, Greece and Turkey.
With Planeta Junior serving as DreamWorks’ licensing agent for consumer products throughout these territories as well as in Central and Eastern European countries for both feature films and TV properties, Belloso will be responsible for the commercial exploitation of all the content included in the deal and will work with both existing and dedicated teams.
Planeta Junior is also the exclusive distributor of televised content from Dreamworks for Italy, Spain, Portugal, Greece and Turkey.
Belloso’s resume includes such companies as Exim Licensing Group, Kandor Graphics, Zinkia, Sony Home Entertainment and BRB International.