Acamar Films - Bing Bunny and Flop Kitchen
Consumer Products

Acamar’s preschool IP Bing scores Fisher-Price deal

Mattel-owned Fisher-Price, one of the world's leading manufacturers of infant and preschool toys, has been appointed the global master toy licensee, excluding Japan, for new preschool property Bing from London-based Acamar Films.
March 27, 2014

Mattel-owned Fisher-Price, one of the world’s leading manufacturers of infant and preschool toys, has been appointed the global master toy licensee, excluding Japan, for new preschool property Bing from London-based Acamar Films.

The multi-year partnership, brokered by agent The Licensing Company on behalf of Acamar, will see Fisher-Price develop preschool toys, infant toys and baby gear launching in multiple territories by Q4 2015. Products will include play sets, figurines, role-play, ride-ons, musical toys, wooden toys and soft toys.

Bing celebrates the every-day realities of being a preschooler, and speaks to the grown-ups in the life of every young child.

The new television adaptation is based on the books by award-winning author and illustrator Ted Dewan. The 78 x seven-minute series, set to air on UK pubcaster CBeebies, has been developed by Acamar in partnership with leading Irish animation studio Brown Bag Films and award-winning London-based Tandem Films.

Acamar is launching debut episodes of Bing at MIPTV.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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