Studio 100 International and its Australian licensing rep Merchantwise have appointed new worldwide master toy partner Headstart International to create products based on the popular Australian character Blinky Bill.
Headstart International will work with Studio 100 and Merchantwise to produce a range of Blinky Bill licensed products for children, including plush, figurines, playsets and bath toys. Their launch will coincide with the upcoming release of the new Blinky Bill CGI movie. Greenpatch Productions is producing the feature film, in association with Flying Bark Productions, Studio 100′s Sydney-based animation studio.
Blinky Bill has a 80-year brand heritage that includes the bestselling children’s book series and an animated TV series aired in Europe, Asia and Australia.