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Cartoon Network notches landmark 2013 in Asia Pacific

Celebrating 20 years on-air in Asia Pacific, Cartoon Network has announced significant milestones in the region for 2013 including finishing the year as the top-rated international kids' channel in seven markets, and topping the 75 million household distribution mark for the first time.
March 6, 2014

Celebrating 20 years on-air in Asia Pacific, Cartoon Network has announced significant milestones in the region for 2013 including finishing the year as the top-rated international kids’ channel in seven markets, and topping the 75-million household distribution mark for the first time.

Its reach now spans across 27 territories in 12 languages, 24 hours a day and the network has achieved top-rated status in India, Korea, Pakistan, Philippines, Singapore, Taiwan and Thailand.

In a statement from Mark Eyers, Turner International Asia Pacific’s chief content officer for its kids networks, the milestones are particularly significant because international kids channels are growing at almost a 10% rate in the region.

Hit shows driving Cartoon Network’s success in Asia Pacific include Ben 10Adventure TimeThe Amazing World of Gumball and Regular Show.

Brand-new series for 2014 such as Uncle GrandpaSteven Universe and Clarence are expected to build on the network’s growth. It also plans to announce key new acquisitions this year, as well as program more locally-produced animation.

On the digital front, Cartoon Network’s Watch and Play app, which has been on the market since October 2013, generated almost three million video views across the region in January alone.

In India, Cartoon Network and POGO wrapped the year in the first and second top-rated spots, and Turner attained at least one top-three position for one of its channels in nine out of 10 Asia Pacific markets.

Turner’s additional kidsnets in Southeast Asia are Boomerang, Toonami and Cartoonito.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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