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Arthur takes health-related focus in new family website

US pubcaster PBS Kids' 18-year-old Arthur brand is anchoring a new mobile-friendly family health website that offers nutritional information, games, videos and other resources designed to help parents and educators talk to kids about important health issues.
March 5, 2014

US pubcaster PBS Kids’ 18-year-old Arthur brand is anchoring a new mobile-friendly family health website that offers nutritional information, games, videos and other resources designed to help parents and educators talk to kids about important health issues.

Topics explored on the website range from asthma, to food allergies and nutrition to fitness and resilience, and all of the resources on the site were reviewed by health experts from US medical institutions such as Massachusetts General Hospital, Boston Children’s Hospital and Harvard Medical School.

Arthur is familiar with addressing health-related issues in the digital space. The character’s first iOS app, D.W.’s Unicorn Adventure, which launched back in 2012, encourages kids ages four to six to help Arthur’s sister D.W. save a lost unicorn by powering up on nutritious foods.

The newly launched family health website was developed in conjunction with Arthur producers WGBH Boston and 9 Story Entertainment.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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