ICUP Marvel Drinkware
Consumer Products

Marvel announces new drinkware partners

Marvel has announced several new US licensing collaborations in the drinkware category, including Thermos and Zak Designs.
March 4, 2014

Marvel has announced several new US licensing collaborations in the drinkware category, including deals with Thermos and Zak Designs.

The new products will include Marvel characters from the Avengers and Spider-Man franchises, including designs inspired by the theatrical releases of Marvel’s Captain America: The Winter Soldier and Marvel’s newest team, Marvel’s Guardians of the Galaxy.

Thermos is bringing a wide range of Marvel characters to insulated containers to be sold in mass market retailers and at Amazon.com starting this summer, gearing up for back-to-school. The products feature characters from The Avengers, Spider-Man and Guardians of the Galaxy franchises. The line also includes lunch kits and food jars.

Zak Designs will also feature a range of characters from the Marvel Universe on drinkware. Spider-Man and Avengers characters are available now, while new drinkware designs for Marvel’s Captain America: The Winter Soldier and Marvel’s Guardians of the Galaxy will launch timed to each theatrical release. The Zak Designs products will also include dinnerware and food storage.

Also available now, ICUP has launched a line of drinking glasses featuring Marvel favorites including Spider-Man, Captain America, and The Incredible Hulk. The glasses are sold at Spencer’s Gifts, HMV, Transworld, and more, with additional designs rolling out through the end of summer. Silver Buffalo and Vandor is the newest licensees added to the Marvel’s Guardians of the Galaxy lineup. A line of stellar drinkware is set to hit shelves this July, just in time for the theatrical release of the much-anticipated film in August.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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