YouTube animated channel Simon’s Cat, with its 2.75 million subscribers in tow, is joining Fred Seibert’s Channel Frederator Network, which is now home to more than 130 channels.
The addition of Simon’s Cat, which for its part has garnered more than 470 million programming views and as a robust social media following, serves to further Channel Frederator’s position as a destinations for online animation and entertainment. Frederator Network currently averages more than 30 million views a month across its network of channels led by such series as the record-breaking Cartoon Hangover (Bravest Warriors, Bee & PuppyCat) and Jason Steele’s FilmCow Channel (Charlie The Unicorn, Llamas With Hats).
The original concept for Simon’s Cat was created by illustrator, animator and director Simon Tofield in 2008, when his short film Cat Man Do went viral on YouTube. The brand has enjoyed a fruitful offline presence, with a number of licensed goods and more than 1.5 million books sold worldwide.
The Channel Frederator Network will look to drive sales of branded licensed goods on top of handling all advertising and distribution for eOne Family-owned Simon’s Cat on YouTube. This will include using YouTube’s TrueView advertising system to target advertisers, find new fans and engage its current fans in new and existing content.