SuperAwesome, Europe’s largest kid and teen mobile marketing platform, has officially set sights on the US market with the acquisition of L.A.-based mobile ad network MobiGirl Media.
Founded by Jennifer Noonan, Cara Hall and Alison Bradley, MobiGirl Media is currently the only COPPA-compliant mobile ad network for girls ages six to 16. The network reaches its demographic with highly-targeted campaigns on mobile and tablet devices.
MobiGirl joins SuperAwesome’s marketing ecosystem – often touted as a less controversial alternative to in-app advertising – that currently houses more than 60 content partners as well as a number of proprietary kids properties including Swapit, Box of Awesome and SuperAwesome Club. The company’s channels reach 20 million kids each month – mostly within the UK – and its clients include Disney, Nickelodeon, Warner Bros and Nintendo.