MobiGirl
Marketing

European marketing platform SuperAwesome begins US expansion

SuperAwesome, Europe's largest kid and teen mobile marketing platform, has officially set sights on the US market with the acquisition of L.A.-based mobile ad network MobiGirl Media.
February 19, 2014

SuperAwesome, Europe’s largest kid and teen mobile marketing platform, has officially set sights on the US market with the acquisition of L.A.-based mobile ad network MobiGirl Media.

Founded by Jennifer Noonan, Cara Hall and Alison Bradley, MobiGirl Media is currently the only COPPA-compliant mobile ad network for girls ages six to 16. The network reaches its demographic with highly-targeted campaigns on mobile and tablet devices.

MobiGirl joins SuperAwesome’s marketing ecosystem – often touted as a less controversial alternative to in-app advertising – that currently houses more than 60 content partners as well as a number of proprietary kids properties including Swapit, Box of Awesome and SuperAwesome Club. The company’s channels reach 20 million kids each month – mostly within the UK – and its clients include Disney, Nickelodeon, Warner Bros and Nintendo.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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