PeppaNew
Screen

Jazwares tapped as Peppa Pig’s North American master toy partner

eOne Licensing has named Jazwares as the new master toy partner for the Peppa Pig brand in North America, which will see new toys hit its retail shelves in spring 2015.
February 12, 2014

eOne Licensing has named Jazwares as the new master toy partner for the Peppa Pig brand in North America, which will see new toys hit its retail shelves in spring 2015.

Jazwares will produce products for preschoolers across multiple categories including plush, plastic figures, dolls, play sets, role-play toys, musical and talking toys, vehicles and bath products.

The licensing agreement is timed with Peppa Pig’s continued North American growth. The series, which emigrated to the US from the UK in 2011, was ranked number one on Nick Jr. US among preschoolers in the fourth quarter of last year.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

Menu

Brand Menu