eOne Licensing has named Jazwares as the new master toy partner for the Peppa Pig brand in North America, which will see new toys hit its retail shelves in spring 2015.
Jazwares will produce products for preschoolers across multiple categories including plush, plastic figures, dolls, play sets, role-play toys, musical and talking toys, vehicles and bath products.
The licensing agreement is timed with Peppa Pig’s continued North American growth. The series, which emigrated to the US from the UK in 2011, was ranked number one on Nick Jr. US among preschoolers in the fourth quarter of last year.