Thomas & Friends
Marketing

HIT properties board Televisa’s marketing train

Mexican free-to-air broadcaster Televisa's 20 million viewers will be seeing a lot more of Thomas & Friends and Bob the Builder following an expanded broadcast and multiplatform marketing deal with HIT Entertainment.
February 12, 2014

Mexican free-to-air broadcaster Televisa’s 20 million viewers will be seeing a lot more of Thomas & Friends and Bob the Builder following an expanded broadcast and multiplatform marketing deal with HIT Entertainment.

Televisa will also promote the HIT properties across its multiple entertainment platforms targeting families, including its kid-targeted website Televisa Ninos, which will host a branded Thomas & Friends site.  In addition, the Thomas & Friends TV series has moved to a new daily Monday-Friday schedule on the network, which already began this past October.

HIT first partnered with Televisa in November 2012 when the broadcaster began airing Thomas & Friends three days per week on Televisa (Canal 5), thereby doubling the viewership of Thomas & Friends on free TV in the country.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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