Consumer Products

The consumer product deals roll in for Stan Lee’s Mighty 7

The first round of licensing deals have been inked for Stan Lee's Mighty 7 animated film franchise by Lee's POW! Entertainment, Genius Brands and Archie Comics.
February 11, 2014

The first round of licensing deals have been inked for Stan Lee’s Mighty 7 animated film franchise by Lee’s POW! Entertainment, Genius Brands and Archie Comics.

Genius Brands has appointed a number of consumer products partners that include Factory Entertainment, which has secured a worldwide toy license for the franchise; videogame developer Black Lantern, which has acquired the worldwide videogame rights; and Zak Designs, which has picked up the right to produce and distribute mealtime and on-the-go products for the US and Canada, with a plan to introduce products in fall 2014.

Additional licensees for the comic-book based property include Fame Jeans, for board shorts, flip flops and headwear in the US and all apparel for Canada; Greensource for apparel in the US; Adtn International for board shorts and sleepwear in the US; and JCorp for all apparel in Canada. These manufacturers are all targeting product launches for this spring.

Additionally, Cinedigm, the brand’s exclusive home entertainment partner in the US, will release the first movie installment, Stan Lee’s Mighty 7: Beginnings, initially exclusively at Walmart and Sam’s Club in April 2014.  The DVD includes an array of exclusive material featuring Stan Lee.

The SLAM 7 trilogy, which stars actor Armie Hammer and Christian Slater, spans three 90-minute films, digital comic books and an animated television series set to debut in 2015. The Hub Network holds the world premiere rights for all three movies, starting with the first film installment, Beginnings, which has multiple airings in February 2014.  International distribution of the trilogy and the series outside of the US is being handled by PGS Entertainment, which recently secured its first broadcast license deal with ABC Television Australia.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.


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