furby
Consumer Products

Hasbro Q4 and full-year sales favor girls over boys

Sluggish holiday toy sales weren't just reserved for Mattel - which saw its revenues slide 6% during its fourth quarter -  as Rhode Island-based toyco Hasbro reported a dip in its Q4 2013 net earnings to US$129.8 million from US$130.3 million last year, following a decrease in demand for boy-skewing brands.
February 10, 2014

Sluggish holiday toy sales weren’t just reserved for Mattel – which saw its revenues slide 6% during its fourth quarter –  as Rhode Island-based toyco Hasbro reported a dip in its Q4 2013 net earnings to US$129.8 million from US$130.3 million last year, following a decrease in demand for boy-skewing brands.

Quarterly revenues were flat at US$1.28 billion.

Hasbro’s net revenues for the full-year 2013 were US$4.08 billion and were also relatively flat with full-year 2012 revenues of US$4.09 billion. Profit for the full-year 2013 was US$286.2 million, down from US$336.0 million in 2012.

The company’s focus on its Franchise Brands business paid off in 2013, as the unit grew 15% with six of the seven brands growing. The Girls category increased 26% to reach a record US$1 billion in revenues thanks to success of Furby and My Little Pony brands. Games, meanwhile, posted a 10% growth, attributable to continued Monopoly momentum.

The company’s emerging markets ventures increased 25% year-over-year, with the largest growth occurring with Latin America at 12%.

Growth in digital gaming, including the addition of Backflip Studios in July, helped net revenues within Hasbro’s Entertainment and Licensing business grew 5% in 2013 to US$191 million.

However, these gains were offset by revenue declines in the Boys category, which fell by a significant 22% to US$1.24 billion in 2013 largely due to underwhelming performances by Beyblade and Marvel products when compared with 2012 numbers.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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