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Studio 100 launches digital division, names director

Belgium-based entertainment company Studio 100, which is behind such brands as Maya the Bee and Vic the Viking, has launched a new digital business arm that will be headed up by former BBC Worldwide exec Tom Reding.
February 4, 2014

Belgium-based entertainment company Studio 100, which is behind such brands as Maya the Bee and Vic the Viking, has launched a new digital business arm that will be headed up by former BBC Worldwide exec Tom Reding.

As digital director, Reding will establish and lead a team responsible for commercial exploitation and digital marketing. Reding will develop long-term digital strategies for the business across tablets, smartphones, consoles, social media and websites.

Reding was formerly head of digital entertainment & games for BBC Worldwide, and his experience includes working on commercial digital products for brands including BBC Earth, Walking with Dinosaurs, Top Gear, Doctor Who and CBeebies.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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