Godzilla
Consumer Products

Jakks Pacific sees big figures for Godzilla

California toyco Jakks Pacific, which has been making a significant push into the interactive toy space, is going big with a line of large-scale physical figures based on Warner Bros. and Legendary Pictures' upcoming Godzilla film.
February 4, 2014

California toyco Jakks Pacific, which has been making a significant push into the interactive toy space, is going big with a line of large-scale physical figures based on Warner Bros. and Legendary Pictures’ upcoming Godzilla film.

Under a licensing agreement with Warner Bros. Consumer Products, Jakks will bring Godzilla to life through a 43-inch large-scale figure and other toy products.

The Jakks-Warner Bros. deal marks a decade-long partnership, which also includes recent collaborations for Warner Bros. Pictures’ and Legendary Pictures’ Man of Steel and The Dark Knight Trilogy, properties also brought to life in Jakks’ Big Figures line.

The Godzilla product line is expected to hit major retailers in time for the theatrical release this May.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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