Dixi
Marketing

BBC touches on web safety issues in new online series

CBBC is launching its first online comedy drama series with Dixi, which, beginning February 24, will air over the span of three weeks in the form of daily vlogs exclusively on mobile, tablet and desktop platforms.
January 23, 2014

CBBC is launching its first online comedy drama series with Dixi, which, beginning February 24, will air over the span of three weeks in the form of daily vlogs exclusively on mobile, tablet and desktop platforms.

Shot in a selfie-style of filming, Dixi‘s 30 webisodes will be uploaded on weekdays before and after school.

The series revolves around a fictitious social network called Dixi, which has become a form of obsession for teen Shari. When Shari’s profile page becomes hacked and she is left locked out of the network, she enlists the help of her closest friends and sets out to discover who defaced her page.

The webisodes are designed to both encourage children to enjoy the creativity of the net while also getting them to think about the potential dangers of social networking. Themes surrounding online privacy, safety settings and cyber bullying are all central to the series.

The webisodes will be accompanied by interactive web chats and additional content that will viewers a different way to engage with the drama. CBBC and Kindle Entertainment have also created a mock version of the social network Dixi, which will be available from the CBBC website and features the profiles from the characters that see them posting messages to and from one another.

The launch of the Dixi website will coincide with the UK’s Safer Internet Day on February 11.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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