A mobile app based on the Monster Factory toy brand is heading into production following a second round of funding from the Canada Media Fund’s Experimental Stream. Toronto, Canada-based 9 Story Entertainment, which acquired a 50% interest in Monster Factory in late 2011, plans to launch the Monsters Everywhere app later this fall.
Fellow Canuck studio Little Guy Games will produce the app, which will be released on iOS and Android under a freemium model. Monsters Everywhere will feature geo-location, social networking and photo-sharing functionality. 9 Story says the mobile strategy is a content-driven one that falls into the brand’s larger marketing and licensing efforts.
To accompany the game, Monster Factory will be introducing a new line of six plush monster characters. Currently, the brand consists of more than 130 individual characters.