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Moomins to land in Japanese theme park

As the 100th birthday of its creator Tove Jansson approaches next year, iconic Finnish publishing property Moomin is getting a theme park in Japan, slated to open in 2015.
December 16, 2013

As the 100th birthday of its creator Tove Jansson approaches next year, iconic Finnish publishing property Moomin is getting a theme park in Japan, slated to open in 2015.

The Japanese theme park will be overseen by Moomin Monogatari, a joint-venture between licensees FinTech Global (FGI) and Puuha International.

Moomin agent Bulls Licensing says the deal adds to a growing Moomin program that includes licensees like Suzuki, Samsung and Uniqlo and generates more than US$6 million at retail annyally. And for 2014, expect new Moomin animation and the launch of an official Moomin-branded webshop.

The existing Moomin theme park in Finland welcomes more than 200,000 visitors annually.

About The Author
Lana Castleman is the Editor & Content Director of Kidscreen and oversees all content for Kidscreen magazine, kidscreen.com and related kidscreen events. lcastleman@brunico.com

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