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Consumer Products

Marvel and C-Preme announce helmet line

Marvel Entertainment and C-Preme Limited have developed a new line of helmets with 3D designs that will provide a new entry point into the active play category for Marvel.
December 13, 2013

Marvel Entertainment and C-Preme have developed a new line of helmets with 3D designs that will provide a new entry point into the active play category for Marvel.

The product will incorporate bold colors and highly stylized imagery of Marvel Super Heroes including the Avengers and Spider-Man for helmets and other protective gear. The line will hit retail shelves in February, leading into the release of the films Marvel’s Captain America: The Winter Soldier in April and Columbia Pictures’ The Amazing Spider-Man 2in May of next year.

The C-Preme helmet line comes on the heels of a recently announced line of exciting Marvel Super Hero bicycles and tricycles from Huffy, further enhancing Marvel’s move into the active play category.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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