MattHatterNew2
Consumer Products

Matt Hatter sets licensing strategy in Oz

Australia's Haven Licensing, which represents brand owners including Nickelodeon and HIT Entertainment, has been appointed by UK indie Platinum Films as the licensing agent for boy-skewing adventure series Matt Hatter Chronicles in Australia and New Zealand.
December 11, 2013

Australia’s Haven Licensing, which represents brand owners including Nickelodeon and HIT Entertainment, has been appointed by UK indie Platinum Films as the licensing agent for boy-skewing adventure series Matt Hatter Chronicles in Australia and New Zealand.

The deal will see Haven recruit a roster of licensing partners for a product rollout in 2014/2015 and execute a comprehensive cross-platform retail and marketing campaign in retail stores, online and on-air.

The series has grown in popularity across the region since it debuted on Network Ten’s digital free-to-air channel ELEVEN earlier this year and on New Zealand’s commercial free-to-air channel TV2. New episodes of the series are set to premiere next year, and the show’s third season was recently greenlit by Britain’s ITV.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

Menu

Brand Menu