AngryBirdsGo
Consumer Products

Free Angry Birds app launches with Hasbro toys on-hand

Rovio Entertainment's foray into free-to-play gaming is in full effect with today's launch of Angry Birds Go!, which also features integration with Hasbro's Telepods toys.
December 11, 2013

Rovio Entertainment’s foray into free-to-play gaming is in full effect with today’s launch of Angry Birds Go!, which also features integration with Hasbro’s Telepods toys.

The game marks Rovio’s first major free-to-play Angry Birds title and is the first time the avian characters have been rendered in 3D. The app lets players jump behind the wheel of a downhill kart and race as Red, Chuck, Stella, King Pig and other characters from the Angry Birds universe. The game features more than 50 different soapbox karts and a selection of tracks ranging from canyons to speedways and stunt roads to air courses.

The app, available now for iOS, Android devices, Windows Phone 8 and Blackberry 10 devices, will also feature multi-player functionality, as well as premium content.

As for Telepods integration, which was first introduced with Rovio’s Angry Birds Star Wars II game earlier this year and went on to sell a million figures within its first month, Angry Birds Go! will allow players to teleport physical karts into the game using their mobile devices. A wide collection of karts, tracks, launchers and other toys are going to be launching alongside the app. Angry Birds Go! JENGA games are also in the works at Hasbro.

The first sponsors on-board the app as of launch time are insurance company State Farm, Pepperidge Farms’ Goldfish Crackers and retail giant Target.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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