Loreto, Italy’s Rainbow, the company behind Winx Club has released details of a new promotion in Benelux featuring the property.
Fans can pick up a Winx-themed coloring sheet in participating stores to enter a contest that will see the most beautiful creation win the top prize of a Winx dance workshop for the winner’s entire class from licensee MaX Music! Runners up will take home a Winx package that features products from a host of other Winx licensees, including Witty Toys, Belltex, Cookie Company, Global Industry, Caresse Cosmetics and Jim Jam Trading.
The promotion will run until the end of January next year and Blokker stores across Benelux – 370 in the Netherlands and 120 in Belgium – are all taking part.
The Blokker promotion is part of a worldwide marketing effort surrounding the Winx brand that is taking place throughout 2014 to celebrate the IP’s 10th anniversary.