London, UK-based Nurture Rights, the children’s entertainment company founded by Peter Curtis and Nick Barrington, has tapped local creative marketing consultancy The Little Big Partnership to manage the digital offerings related to new preschool brand Dinosaur Roar.
The deal follows the brand’s recent marketing collaboration with the Natural History Museum as well as a global publishing deal with Random House.
Marc Goodchild, former head of digital at Children’s BBC, will be at the helm of Dinosaur Roar’s digital strategy at The Little Big Partnership.
He says a suite of activities are being planned for laptops, tablets and smartphones.
Dinosaur Roar! was first published by Ragged Bears Publishing in 1992. Nurture acquired Dinosaur Roar from Ragged Bears upon launching earlier this year.