Following a publishing deal with Penguin US earlier this fall, Disney Infinity is set to get its own standalone magazine in the UK courtesy of Egmont, which is consciously building a boy-skewing publishing portfolio based on gaming brands.
The monthly magazine will launch across the UK in February and will be based on Disney’s most ambitious interactive videogame that launched back in August and has since significantly boosted the House of Mouse’s bottom line. The magazine will focus on Disney and Pixar movies and characters starring in the game, and content will include game news, upcoming product information, tips and secrets, as well as character information.
In the UK, Egmont has seen first-hand the impact that publications covering digital entertainment have had on boys. Other publications built on gaming brands include the All About Angry Birds magazine, which first went on sale this October, as well as a series of books from sandbox game Minecraft. This series was made up of The Minecraft Beginner’s Handbook, The Minecraft Annual and The Redstone Handbook. Egmont UK also own the rights to books and magazines based on Sonic the Hedgehog, Doodle Jump, My Singing Monsters and Temple Run.
The Disney acquisition follows the release of Egmont UK’s internal Reading Street study, launched last month, which showed that gaming brands are a magnet for pre-teen boys.