Both kids and mobile developers alike in the Asia-Pacific region are set to benefit from a new partnership between mobile tech company Fingerprint and electronics giant Samsung. The new Fingerprint-powered Kids’ Play-and-Learn Content Initiative is a developer-focused program designed to drive the creation of play-and-learn Android apps for kids in Southeast Asia and Oceania.
The learning network for kids will be housed on Samsung devices. And to support the initiative and increase the quantity and quality of kids’ apps, Fingerprint has earmarked US$1 million to support the integration and localization of kids apps and interactive books globally. If chosen, developers will receive access to expanded distribution opportunities along with marketing and technical support to bring their app to this kids’ market. Under the initiative, Fingerprint expects to bring 50 new developers from 20 countries to market in the next year.
The initiative will be unveiled early next year in Southeast Asia and Oceania, along with an immediate call for kids content.
Aimed at children three to seven, who currently make up a population of about 50 million in Southeast Asia alone, the service will offer content recommendations within a controlled app network. The network will feature an array of Fingerprint-curated content from its library of global titles as well as new content developed through the developer initiative.
This region, considered to be the fastest-growing mobile learning market in the world, has been a particular area of focus for San Francisco’s Fingerprint, which recently struck a partnership with Malaysia’s Astro Digital 5 to create a customized mobile learning app network.