SubwaySurfersNew2
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Subway Surfers cruises into TV development

Copenhagen, Denmark-based SyBo Games' bestselling app Subway Surfers is set to become a new 26 x 13-minute animated TV series for tweens thanks to a deal brokered by the property's global agent, Ink Brands.
November 29, 2013

Copenhagen, Denmark-based SyBo Games’ bestselling app Subway Surfers is set to become a new 26 x 13-minute animated TV series for tweens thanks to a deal brokered by the property’s global agent, Ink Brands.

The European/Canadian co-production is currently in development with production expected to begin in January and a delivery date slated for late 2014.

As a TV series slightly skewed to boys, Subway Surfers will delve into the back stories of the endless runner game’s colorful cast of characters and focus around a group of street artist kids who must evade guards, dogs and trains. The show will highlight the app’s core themes of travel, exploration, friendship and fun.

Since launching in June 2012, the free-to-play app for iOS and Android has been downloaded more than 300 million times, helping pave the way for a successful North American licensing program. Licensees already signed on include Isaac Morris (junior daywear in the US and Canada), Coastal Amusements (coin-operated arcade games worldwide), AME and Fast Forward (nightwear and bags, respectively in the US) and Jellifish (nightwear, Canada).

Sub-agents have also joined in the US, Canada, the UK, the Nordics, Eastern Europe, Russia, Benelux, GAS, Australia/New Zealand, South Korea, Singapore, Malaysia and Indonesia.      

The Subway Surfers app is based on an award-winning short animated film created by SyBo founders Bodie Jahn-Mulliner and Sylvester Rishøj in 2009.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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