yoohoo friends
Consumer Products

YooHoo & Friends collectibles pick up momentum

With global sales of collectible plush YooHoo & Friends toys exceeding 22 million units, German brand management and media company m4e AG has acquired all licensing rights for German-speaking territories with plans to develop a broad licensing program.
November 28, 2013

With global sales of collectible plush YooHoo & Friends toys exceeding 22 million units, German brand management and media company m4e AG has acquired all licensing rights for the property in German-speaking territories with plans to develop a broad licensing program.

Simba Toys currently distributes the line of 26 figurines in Germany, which is supported by TV advertising. In spring 2014, seven more characters will be introduced to the lineup.

The plush animals, created by Aurora World, drew attention at a pan-European McDonald’s Happy Meal promotion earlier this year across 6,000 restaurants in 40 countries.

Based on the cartoon series of the same name, the YooHoo & Friends animals depict real-life endangered animals from all over the world, all of them worth to be protected and preserved. With every figurine comes a collector’s card and a booklet with further information on the animal and its habitat.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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