Spider-Man.bike
Consumer Products

Marvel and Huffy expand vehicle category for 2014

Marvel Entertainment and bike manufacturer Huffy have announced that they will develop a new line of bicycles, tricycles, scooters and accessories.
November 22, 2013

Marvel Entertainment and  bike manufacturer Huffy have announced that they will develop a new line of bicycles, tricycles, scooters and accessories.

The deal represents a major expansion in the bike category for Marvel. Focusing on main franchises, including new films like Marvel’s Captain America: The Winter Soldier and Columbia Pictures’ The Amazing Spider-Man 2, the new line will roll out to stores in the spring and fall next year. The addition of Marvel’s Guardians of the Galaxy into the mix, also introduces Marvel’s newest heroes and furthers the reach of this highly anticipated extension of the Marvel Universe.

The Spider-Man bike is the first in the category to feature the character’s web design as a WebTra which holds villain and hero toys. Another version of the bike includes a special plastic web-frame design. Scooters and tricycles feature interactive lights and sounds. The full Marvel line features bold character imagery and styles. The Huffy line of Marvel products will include multiple designs at top retail stores across the U.S., ranging in price from US$49.99 to US$99.99.

The collaboration adds to a program that already includes iconic Marvel property Spider-Man available in stores now.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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