daddy pig
Consumer Products

Entertainment One extends Daddy Pig IP

Entertainment One is partnering with UK retailer George at Asda once again to develop a Daddy Pig loungewear line, an extension of the Peppa Pig brand.
November 22, 2013

Entertainment One is partnering with UK retailer George at Asda once again to develop a Daddy Pig loungewear line, an extension of the Peppa Pig brand.

The new collection from George at Asda follows the success of their first Daddy Pig product line, which launched exclusively for Father’s Day in June 2013 and quickly sold out across several SKUs.  Items in the new Christmas range include a T-shirt that goes on sale this week followed by the launch of pyjamas, lounge pants, boxer shorts and socks on December 1.

Daddy Pig has grown in popularity and has spawned an iOS app, Daddy Pig’s Puddle Jump, that’s available at the UK App Store. eOne is now developing a brand segmentation strategy for the character.

 

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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