Mega retailer Toys ‘R’ Us is making it a little easier for parents to sift through the more than 100,000 products offered on its websites thanks to a new e-commerce redesign and the introduction of social shopping features.
The re-designed Toysrus.com and Babiesrus.com, which together receive 450 million visits per year, boast new graphics and layouts, as well as updated navigation tools. The product detail page for every item has been enhanced with bigger and brighter images and now features customer-supplied images and videos, special offers for the item and customer reviews.
The social shopping features are meant to highlight the most popular and trending products and include the ability for parents to organize their most coveted items through themed inspiration toy and baby boards that can then be shared with family and friends via Twitter, Facebook and Pinterest.
Updates to the sites were implemented as a result of customer feedback, focus groups and shopper surveys.
Toys ‘R’ Us is having a busy month online. Last week, the retailer unveiled the Toys ‘R’ Us toy channel on YouTube in effort to boost its content experience for kids and families in time for the important holiday season.