On the heels of its successful exhibitor debut at BLE last month, Cyprus-based entertainment company Outfit7 has announced a number of new international licensing partnerships for its popular Talking Tom and Talking Friends multiplatform franchise.
Among the deals, back-to-school manufacturer Argus Spol has signed on to produce exercise books, diaries, pencil cases, ring binders and backpacks for the Czech and Slovakian markets next spring, while Spain’s Giromax International has acquired multi-territory rights to create stickers, trading cards and clay buddies.
Also for spring 2014, Russia, Ukraine and CIS can expect a new line of plush toys, as well as bags, backpacks and children’s tablets, from Simbat Toys, and foods and dietary supplements company Sensilab has secured a license in Slovenia to use Talking Tom and Talking Friends on products including immune-boosting sachets and throat lollipops.
McDonald’s has also jumped on-board with a promotion that launched on October 31 featuring Talking Tom and Talking Friends-branded toys and premiums for Happy Meals across Australia and New Zealand.
The latest deals further expand the global reach of the property which now boasts more than 1.2 billion downloads since launching in 2010 as a mobile IP, 700 million YouTube views for the Talking Friends videos, and 170 million active monthly users across 230 territories worldwide.
An upcoming TV series is also currently in development for a 2014 launch.