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Consumer Products

Octonauts and US oceanic agency dive into partnership

Underwater-themed preschool series Octonauts is set to have a new partner in the US National Oceanic and Atmospheric Administration (NOAA), as producer Silvergate Media has signed a letter of intent with the organization's Office of Ocean Exploration and Research.
November 1, 2013

Underwater-themed preschool series Octonauts is set to have a new partner in the US National Oceanic and Atmospheric Administration (NOAA), as producer Silvergate Media has signed a letter of intent with the organization’s Office of Ocean Exploration and Research.

The agreement would see both parties working jointly to raise awareness of ocean exploration and science and advance NOAA’s mission.

The partnership certainly falls in line with the Octonauts brand, as the show features eight creatures that live in an undersea base and are always prepared to undertake new missions to rescue and protect real-life undersea life. The show’s association with NOAA and its team of marine biologists, geologists and engineers will also help to further its commitment to ensuring that the series is grounded in scientific discovery.  For NOAA, teaming with Octonauts will enable the organization to tap into a new, young demographic base.

Both parties will look to explore participating at events at aquariums and other venues, collaborate on new products, such as games, toys and apps, as well as share communication via social media and other platforms. The development of educational materials and educational outreach programs is also a strong possibility.

Octonauts currently airs daily in the US on Disney Junior and Disney Channel. A consumer products line rolled out earlier this year with a toy launch from Fisher-Price. Publishing, DVDs and other categories will launch later this year and throughout 2014.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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