41 Entertainment, through UK licensing agent Lisle International, is beefing up the launch strategy surrounding Pac-Man and the Ghostly Adventures in the region that includes a promotion with Burger King and a roster of new licensing partners.
The show’s first two seasons will launch on SKY’s stereoscopic 3D channel followed by a January 2014 launch on Disney XD. The series from Namco Bandai Games, Arad Productions and 41 Entertainment made its US debut in June and has already been commissioned for a second season.
To support the launch, Burger King will have premiums across its 500+ restaurants starting in January and February.
On the licensing front, Bandai will initially launch its master toy line in January, and Namco Bandai Games UK will launch the videogame on multi platforms in March. Also at this time, Blues will launch branded apparel, VMC Accessories will launch fashion accessories, KNEX will debut construction toys in the spring and Giromax will launch trading cards and sticker albums from spring/summer 2014.
The official Pac-Man and the Ghostly Adventures Magazine will launch throughout spring/summer 2014 from Titan, as well as an Annual from Pedegree. The publishing goods will be joined by novelty items from Underground Toys and dress-up from Palamon, which will also launch through spring/summer 2014.
Last month, 41 Entertainment sewed up licensing deals in Iberia for the brand.