Disney Consumer Products and Marvel are collaborating on the Marvel Creativity Studio Stylus and App for the iPad, which will let kids draw, color and animate characters from Marvel’s Avengers Assemble, The Ultimate Spider-Man, Hulk and Agents of S.M.A.S.H properties.
Created by eKids, an electronics distributor in collaboration with iHome, the app will launch in time for the holidays. It is meant to leverage the comic-illustration history of the Marvel brand through featuring professionally drawn coloring pages and the ability for kids to animate action scenes with character stickers, sound effects, speech bubbles and backgrounds.
On top of the launch of the Marvel Creativity Studio Stylus and App, the Disney Creativity Studio App has received a content refresh with more drawing tools and characters including Sofia the First, Doc McStuffins and Jake and the Never Land Pirates, as well as Monsters University and Disney Princess characters.
The Marvel Creativity Studio app is free, and the Stylus is available at mass retailers. A deluxe version with a limited-edition zippered carrying case is available exclusively at Apple.