kaboom! octonauts
Consumer Products

Target Canada goes kaboom! in branded retail deal

On the heels of a retail deal with Walmart Canada, Toronto, Canada-based kaboom! Entertainment, the family label of Phase 4 Films, has secured exclusive branded space across Target's 125 Canadian retail branches for a suite of Treehouse Presents DVDs.
October 23, 2013

On the heels of a retail deal with Walmart Canada, Toronto, Canada-based kaboom! Entertainment, the family label of Phase 4 Films, has secured exclusive branded space across Target’s 125 Canadian retail branches for a suite of Treehouse Presents DVDs.

The exclusive space will feature Treehouse branding and house releases coming through the Treehouse Presents DVD label, jointly created by Treehouse TV owner Corus Entertainment and Phase 4 Films. The space launches on November 5 and will run for a year, and kaboom! Will also provide custom Movie Night packaging for Target.

The first line of  Movie Night releases will feature Octonauts, My Big Big Friend, Franklin & Friends, Toopy & Binoo, Chuggington and The Berenstain Bears. kaboom is also creating downloadable activities, recipes and games to coincide with each release.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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