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Consumer Products

Simon & Schuster, Kidobi get personal with young readers

Simon & Schuster's children's publishing division has introduced a Ready-to-Read Recommendation App that offers personalized book recommendations to early readers and is powered by online video platform Kidobi .
October 22, 2013

Simon & Schuster’s children’s publishing division has introduced a Ready-to-Read Recommendation App that offers personalized book recommendations to early readers and is powered by online video platform Kidobi .

The web app, now available on Kidobi, is designed to match young readers ages three to eight with books at the optimal level of difficulty. It accomplishes this by analyzing the child’s age, interests and reading level. It then allows parents to create a customized list of books for their kids.

The app features popular titles including Olivia, Eloise and Mike the Knight, as well as favorites from children’s author Eric Carle.

Toronto, Canada-based Kidobi has been steadily beefing up its video content offerings through recent deals with German media companies, Spain’s BRB and UK-based Endemol. The Simon & Schuster partnership marks the platform’s first step at offering book recommendations to its users.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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