Invizimals
Consumer Products

Invizimals toys to hit Europe next spring

The first toy line based on the Invizimals videogame franchise will debut in Europe next spring following Sony Computer Entertainment Europe's appointment of Barcelona-based IMC Toys as the brand's global master toy partner.
October 15, 2013

The first toy line based on the Invizimals videogame franchise will debut in Europe next spring following Sony Computer Entertainment Europe’s appointment of Barcelona-based IMC Toys as the brand’s global master toy partner.

The toy range will launch across the UK, Spain, Italy, Germany, France and Portugal. It will incorporate elements of augmented reality, a key feature in the popular Playstation videogames created by Spanish development studio Novarama. IMC Toys will be launching a wide range of action figure packs, blind bag collectible figures and a Z-Comm wrist watch that features flashing lights and sounds from the original videogame.

The partnership with IMC Toys is the latest European development for the Sony videogame, which first appeared on its PlayStationPortable in 2009 and has since inspired four sequels as well as a the first augmented reality cartoon series produced in partnership with BRB Internacional. The series debuted at MIP Jr in 2012 and is scheduled to make its broadcast debut later this year.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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