BenHolly
Consumer Products

Character Options named Ben and Holly’s master toy partner

Entertainment One (eOne) has named Character Options as its master toy partner for preschool property Ben and Holly's Little Kingdom in the UK.
October 11, 2013

Entertainment One (eOne) has named Character Options as its master toy partner for preschool property Ben and Holly’s Little Kingdom in the UK.

Under the terms of the three-year agreement, Character Options (which also has master toy rights to eOne’s Peppa Pig in the UK) will debut a new toy line at November 2013 preview, with plans for a nationwide retail launch from July 2014.

Character’s Ben and Holly’s Little Kingdom toy line will feature new-look packaging and include a variety of figure packs, vehicles, a deluxe castle playset and other assorted playsets, talking and feature plush, a Hide and Seek Holly with magic wand.

In addition, some novelty items will reflect popular elements of the show such as a Bump and Go Gaston the Ladybird and a flying wand and wings role-play set.

Character will support the retail launch with a TV, print and digital marketing campaign.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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