Wild-Kratts_2
Consumer Products

Wild Kratts gets Wicked Cool toy line

Pennsylvania-based Wicked Cool Toys, which welcomed former Jakks Pacific exec Jeremy Padawer as a partner and co-president in April, now has the exclusive global rights to develop and market a line of Wild Kratts figures, plush, vehicles, play sets and role play items.
October 9, 2013

With a third season order in full swing, PBS Kids series Wild Kratts has a new master toy licensee in Wicked Cool Toys.

The Pennsylvania-based toy company, which welcomed former Jakks Pacific exec Jeremy Padawer as a partner and co-president in April, now has the exclusive global rights to develop and market a line of figures, plush, vehicles, play sets and role play items.

The licensing agreement was inked with Canada’s Kratt Brothers Company and 9 Story Entertainment.

The series has a growing fan base among kids ages four to eight and six to 11, and the toy line will follow the themes of the animal-loving series that stars real life brothers Chris and Martin Kratt.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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