SonicBoom
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Sonic’s first CG-animated series revs up for fall 2014 debut

We're about to see classic video game character Sonic the Hedgehog like we've never seen him before. The classic character of four TV series and more than 70 video games is returning to TV in its first CG-animated series, Sonic Boom (working title) that's expected to bow next fall on Cartoon Network in the US and on CANAL J and GULLI in France.
October 2, 2013

We’re about to see classic video game character Sonic the Hedgehog like we’ve never seen him before.

The classic character of four TV series and more than 70 video games is returning to TV in its first CG-animated series, Sonic Boom (working title)  that’s expected to bow next fall on Cartoon Network in the US and on CANAL J and GULLI in France.

The initial order of 52 x 11-minute episodes is co-produced by SEGA of America Inc. and France’s Genao Productions.

The series being overseen by Takashi Iizuka, the head of Sega’s Sonic team in Japan and creative force behind the games, is a complete break from past series made in the 1990s and early 2000s.

Set in a new segment of the Sonic universe, Sonic Boom is a character-driven comedy focused on wisecracking Sonic and his best friend/sidekick Tails as they battle their archnemesis, Dr. Eggman. In each ep, expect plenty of pyrotechnics, action, laughs—and just a soupçon of slapstick to get the younger end of the demo watching.

Evan Baily, Donna Friedman Meir, and Jane McGregor, executive producers for SEGA, packaged the series, along with Sandrine Nguyen and Boris Hertzog, executive producers for Genao. SEGA is actively seeking partners in support of the property across  broadcast and licensing. In terms of television and digital distribution, Lagardere Entertainment Rights holds worldwide rights, excluding the US and Asia (but including Japan); SEGA Corporation will manage Asia (excluding Japan); Baily, Meir and McGregor will manage the US through McGregor’s company Jane McGregor. Licensing in France will be spearheaded by Lagardère Active TV Licensing & New Business and SEGA in all other territories.

The TV show news follows the announcement earlier this year of SEGA’s three-title exclusive partnership with Nintendo for the Sonic video game franchise. Sonic Lost World will be the first title to launch under this agreement and will be available in stores later this year for the Wii U and 3DS platforms.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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