Our feature “Preschool powerplay,” (September 2013 issue, p.72) concentrated primarily on the performance of US digital channels Nick Jr. and Disney Jr. (For September 16 to 22, Nielsen live + same day overall cable TV ratings showed Nick Jr. with a 0.7 rating – 182,000 kids two to 11 – and Disney Junior with a 2.3 rating – 305,000 kids two to 11.) We would like to clarify that their ratings and audience share are far more equitable when their respective programming blocks on Nickelodeon and Disney are taken into account.
According to Nielsen’s live + same day ratings for the third quarter, the Disney Jr. block had a 2.6 rating with two to fives, while the Nick Jr. block had a 3.2 rating with the same demo, leading Disney by 23%. And looking at Q2 2013 Nielsen ratings based on live impressions, the Nick Jr. block on Nickelodeon averaged 740,000 kids two to five and 542,000 kids two to 11. Disney Junior’s block, meanwhile, averaged 789,000 kids two to five and 442,000 kids two to 11. Also, Nickelodeon has experienced more than six consecutive months of year-on-year growth.
Finally, the new Nick Jr. series mentioned in the story that are set for launch in 2014, including Dora and Friends, Blaze and the Monster Machines and Wallykazam!, will debut on the Nick Jr. block on Nickelodeon, not Nick Jr.’s channel. The block accesses a larger market and has traditionally been the vehicle Nickelodeon, as an organization, uses to measure the success and position of the Nick Jr. brand in the marketplace.
Kidscreen regrets the errors.