Disney Consumer Products has launched a full toy and plush line based on the Disney Princess Palace Pets iOS app that launched in June. And on the interactive front, the company has launched a newly re-built Disney Junior website with a tablet-first design.
The Palace Pets were first introduced via the Disney Princess Palace Pets iOS app, which reached more than a million downloads in its first seven weeks on the market. The Palace Pets toy line is now available at US retailers and includes figures, plush stuffed animals and playsets created in collaboration with licensee Blip Toys.
Each pet belongs to its own Disney Princess character and includes Cinderella’s puppy, Pumpkin; Aurora’s kitten, Beauty; Snow White’s Bunny, Berry; Belle’s puppy, Teacup; and Ariel’s kitten, Treasure.
In other Disney news, the company has also launched a newly redesigned Disney Junior website that features more than 20 new mobile games and activities. DisneyJunior.com was re-built using responsive design, meaning the content is delivered consistently across desktops, tablets and smartphones. The tablet-first design was created specifically for preschoolers and based on their changing play patterns.
The move to be more tablet-compatible is necessary, as recent Disney Channel research shows tablets are among the fastest growing devices in the US, with more than half of households with kids now owning a tablet.