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Consumer Products

Slugterra finds momentum in Latin America

As Vancouver, Canada-based Nerd Corps Entertainment's Slugterra brand picks up the pace in the UK, the boy-skewing property is now the focus of a top-performing iOS app and new licensing deals across Central and South America.
September 20, 2013

As Vancouver, Canada-based Nerd Corps Entertainment’s Slugterra brand picks up the pace in the UK, the boy-skewing property is now the focus of new licensing deals across Central and South America.

Nerd Corps’ agent in the region is CPL (Compañia Panamericana de Licencias) and they brokered deals with Taragmex, Carvajal Educacion S.A.S., Importadora y Exportadora Rosen, Grupo Industrial Brigitte and more for apparel, stationery, back-to-school and sporting goods.

Slugterra bowed in the region this past February, and the series quickly hit number one spots on Disney XD in Argentina and number two spots in Columbia and Brazil and has delivered strong overall performance in each territory.

Meanwhile, the first Slugterra iOS game, Slug it Out!, launched on August 29, 2013, and was ranked as the number one free action game for the iPad in nine Latin American countries. The game also delivered its highest daily downloads, active users and weekly revenues in September.

Free TV launches with Televisora Hondurena (Honduras), Televisora Nacional (Panama), and Televen (Venezuela) will start this fall.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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