Inside the business of children's digital media


They agree on free: US and UK kids’ app choices


HumanBody1

American kids and their counterparts across the pond in the UK are showing the same predilection for free educational iPad apps, but when it comes to dishing out dollars for paid apps their tastes seemingly differ. That’s according to up-to-the-minute stats from data aggregator App Annie, which shows how mobile games are performing on varying platforms and in different countries. The data reveals that the top three free iPad apps in the UK and the US are mirrored, and while the number one paid educational iPad app (Toca Cars) is the same in both countries, the rest of the lists are impacted by respective localized children’s properties. (Toca Cars, for its part, is currently the top paid educational iPad app across Australia, France, Canada, The Netherlands, Sweden, Russia and Singapore.)

And with research firm Gartner today predicting that the total number of app downloads in 2013 will surpass 100 billion, and free apps will account for a whopping 91% of these downloads, it’s never been more important to focus on this segment.

Top 5 educational iPad apps in the US

Free:

1. The Human Body by Tinybop

2. Lumosity by Lumos Labs

3. iTunes by UApple

4. Educreations Interactive Whiteboard by Educreations

5. Quizlet by Quizlet

 

Paid:

1. Toca Cars by Toca Boca AB

2. Bugs and Buttons 2 by Little Bit Studio

3. Dora’s Great Big World HD by Nickelodeon

4. Starfall ABCs by Starfall Education

5. Dora Appisode: Perrito’s Big Surprise HD by Nickelodeon

 

Top 5 educational iPad apps in the UK

Free:

1. The Human Body by Tinybop

2. Lumosity by Lumos Labs

3. iTunes by UApple

4. Duolingo – Learn Languages for Free by Duolingo

5. CBeebies Magazine by BBC Worldwide

 

Paid:

1. Toca Cars by Toca Boca AB

2. Hairy LettersNessy by Learning Limited

3. Justin’s World – Jigsongs by Nearly Too Late

4. Squeebles Times Tables by 2KeyStageFun

5. Math Bingo by ABCya.com


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