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Pharrell Williams launches SpongeBob-inspired clothing line

In a new partnership with Nickelodeon, acclaimed musician, producer and fashion designer Pharrell Williams has incorporated iconic kids IP SpongeBob SquarePants into his successful ICECREAM skate/streetwear clothing line.
September 13, 2013

In a new partnership with Nickelodeon, acclaimed musician, producer and fashion designer Pharrell Williams has incorporated iconic kids IP SpongeBob SquarePants into his successful ICECREAM skate/streetwear clothing line.

The brand-new, limited-edition SpongeBob X ICECREAM capsule collection features a series of five t-shirts and sweatshirts featuring four SpongeBob-based designs. The line is currently available online at Karmaloop.com and at the Billionaire Boys Club’s flagship New York and Los Angeles stores, as well as its webstore.

A self-confessed SpongeBob fan, Williams supported the launch on September 10 with a special appearance at the Billionaire Boys Club flagship store in SoHo, New York which is featuring the line throughout September.

Williams teamed with Japanese fashion icon Nigo to create the Billionaire Boys Club and ICECREAM fashion lines in 2005.

The latest line comes on the heels of a successful Despicable Me 2-branded ICECREAM line that launched over the summer.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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