Consumer Products

Barbie gets a Girl Scouts patch

Barbie and Girl Scouts of the USA (GSUSA) have inked a partnership to create the first-ever Barbie "Be Anything, Do Everything" patch. The participation patch is designed to inspire the next generation of female leaders.
August 22, 2013

Barbie and Girl Scouts of the USA (GSUSA) have inked a partnership to create the first-ever Barbie “Be Anything, Do Everything” patch. The participation patch is designed to inspire the next generation of female leaders.

In the spirit of Barbie’s aspirational career path (she is said to have embarked on more than 130 different careers) and GSUSA’s heritage, the “Be Anything, Do Everything” participation patch allows Girl Scout Daisies and Brownies (from three to eight years of age) to explore career choices through the “I Can Be…” activity booklet.

The partnership is founded on the development of activities that encourage and inspire girls around the US to explore a variety of careers. With the core theme “Be Anything, Do Everything,” this partnership  includes the activity booklet, a special patch that can be worn on Girl Scout uniforms, and a digital game and poll on the GSUSA For Girls website

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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