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Arthur joins the personalization party on PercyVites

One of TV's longest-running children's series Arthur has joined personalized video invitation service PercyVites - and a host of other licensed characters like Johnny Test and Caillou - to star in customizable short animated clips.
August 15, 2013

One of TV’s longest-running children’s series Arthur has joined personalized video invitation service PercyVites  – and a host of other licensed characters like Johnny Test and Caillou – to star in customizable short animated clips.

Using PercyVites’ month-old Percy3D platform, the classic aardvark character will be featured in 30-second customized video clips that include children’s photos, names and party information. Percy3D acquired the digital party product rights to the Arthur brand in a licensing deal with producers WGBH Boston and creator Marc Brown, and the clips will include content from the PBS animated series.

PercyVites are received via email and then can be viewable on smartphones, tablets, home computers and connected TVs.

Additional Arthur-themed invitation and thank you clip templates will also be available to choose from within the month on the PercyVites website.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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