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More screen time for Thomas & Friends

PBS Kids has made Hit Entertainment's Thomas & Friends brand more digitally savvy, putting full episodes of the show online and on mobile devices through its video app.
August 9, 2013

PBS Kids has made Hit Entertainment’s Thomas & Friends brand more digitally savvy, putting full episodes of the show online and on mobile devices through its video app.

The PBS Kids website now also includes a Thomas & Friends portal that houses online activities and downloadable content. The Thomas & Friends channel on the PBS Kids Video Player will feature four full episodes that will alternate every Friday.

The digital initiatives come as the brand experienced a year-on-year increase of 32% among kids ages two to five this past January.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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